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HI, I'M BECCA

Writer. Editor. Better in an email.

Creative content leader with impeccable editorial judgment, a talent for managing complex stakeholders with empathy and authority, and deep domain expertise in media, tech, and brand storytelling.

SELECTED BYLINES

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WALL STREET JOURNAL

Print, Digital

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ELLE DECOR

Digital

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ESQUIRE

Digital

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VERANDA

Digital

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NEW YORK TIMES

Print, Digital

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I-D

Digital

ABOUT

EXECUTIVE VOICE

I create executive voice writing, or ghostwriting, for senior leaders. This includes thought leadership in publications like Forbes and Fortune, social media presence, and executive and internal communications. 

SELECTED UX AND COPYWRITING

GATHEROUND.COM

I led the content design of a ground-up overhaul of the Gatheround marketing site, including self-serve UX. In collaboration with a cross-functional team of designers and product leaders, I designed the content hierarchy and wrote all copy for the site.

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AD COPY

I created ad copy for LinkedIn, Meta, and Google ads for the Gatheround product, leading to a sustained increase in self-serve premium activation and conversion.

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CASE STUDIES

I developed customer stories focused on the impact of Gatheround at customer organizations like Lyft, Gusto, and Calendly. I relied on data analysis, sourced research, and stakeholder interviews to build these case studies.

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SPEED FRIENDING BY GATHEROUND

I created the copy, promotional copy, and content design for Speed Friending by Gatheround, a getting-to-know-you card game. Designed to build social fabric and trust between teams, it sold hundreds of copies and was used to bring hybrid teams together at Disney, the Running Remote conference, and beyond.

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SELECTED LEARNING WORK

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THE ANALYTICAL MIND

I led the writing, design, and development of The Analytical Mind for Nomadic Learning. This program empowers managers and leaders to solve business problems using data and analytics. "Discovering and Analyzing" is the third of five modules in the program. It focuses on the fundamentals of pattern identification, causality, and bias.

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LEADING L&D

I led the writing and design of Leading L&D for the Josh Bersin Academy. This Program supports L&D professionals as they leverage their learning expertise to guide organizational transformation. "From Training to Culture" is the fifth of five modules in the program. It focuses on moving away from discrete skill training programs in favor of developing a holistic culture of learning.

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NOMADIC RESOURCE LIBRARY

I wrote and edited the hundreds of micro-learning experiences that make up the Nomadic Resource Library. Turning a Problem Inside Out—about design thinking and problem-solving—is one example.

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SCRIPTING AND PRODUCTION

I conducted filmed interviews, pulled selects, and approved finalized cuts. I also scripted and led the development of animations in collaboration with animators, video editors, and producers. The Semmelweis Reflex is an animation I co-created. It explores innovation and the hazards of fixed mindset thinking.

©2022 by Becca Endicott. Proudly created with Wix.com

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